As part of Visit England’s £40m Discover England Fund, Northern cities including Leeds, Liverpool, Manchester, Hull and Newcastle have joined forces to provide two new ‘collections’ which will go on sale to international audiences later this year.
The £1m project will enable the group to create, curate and present the ‘Urban Collective’ and ‘Renaissance Collection’ – new culturally-led bookable and commissionable ‘collections’ created across and connecting Newcastle, Hull, Leeds, Manchester and Liverpool for audiences in near European markets including Germany, Netherlands and Norway.
The ‘collections’ will reflect the dynamic spirit shared by the cities, all of which were founded on the forces of traditional industry and are now defined by a bold cultural renaissance, housed in richly varied urban and regenerated environments. The new packages, featuring inbound and inter-city transport offers, accommodation, food and drink, art, music, literature, theatre, dance, sport, architecture, festivals and events will go on sale in autumn 2018.
Led by Marketing Liverpool, the project follows a successful pilot in 2017 led by Visit Hull and East Yorkshire on behalf of the cities of Hull, Leeds, Manchester and Liverpool. The pilot project developed a ‘Transpennine’ cultural experiences offer for near European markets, anchored by the creation of a Cultural Rover Rail ticket, enabling travel between the 4 cities across an 8-day period. The rail ticket is now on sale via ACP (international rail distributor) and the ‘Transpennine’ cultural experience is on sale in Holland via tour operator, ’House of Britain.’
Announced by Government in 2015, the £40 million Discover England Fund is staged over a three year
period as follows: Year 1 (2016/17): £6.5 million, Year 2 (2017/18): £11.5 million and Year 3 (2018/19):
More information can be found at: https://www.visitbritain.org/discover-england-fund-years-2-and-3-large-scale-projects