Over the next five years, Leeds is going to drive forward a series of transformational cultural projects to culminate in a spectacle in 2023. Leeds 2023 will be for everyone and will draw international visitors to the city, many of them for the first time, it is important that the city is ready for them.
As part of the process to develop plans for Leeds 2023, we worked with Leeds Business Improvement District (BID) and Visit Leeds to better understand the local visitor economy and how Leeds is perceived by both visitors and non-visitors to the city. Throughout 2017 interviews were conducted at various locations across the city speaking to visitors face to face to find out more about them, the reasons for their visits and to ask their honest impressions of Leeds. The findings of this work has provided valuable insight into where Leeds was performing well in the development of its cultural tourism offer and where more could be done.
On Tuesday 12th June, Leeds 2023 invited representatives from across the culture and tourism industries to a briefing where the key findings were shared and discussed in detail. This was an important first step in bringing together retail, hospitality, culture, transport, business and accommodation providers across the visitor economy sector to consider how we can give new experiences to visitors and attract new visitors to our city.
Below you can find infographics of five key visitor profiles revealing their current perceptions. These results are important for us as we set the stage for what will be an international cultural festival, bringing the best global arts to the city.
To set the stage and to ensure Leeds is ready for 2023, we need the support of partners across the city. We are keen to deliver improvements and will be looking for volunteers to join action-focused working groups. A call for applications will be sent out this autumn for the opportunity to be part of these working groups, these working groups will be handled by Visit Leeds.
To access the infographics, click on each visitor profile below.
For more information please contact Visit Leeds: firstname.lastname@example.org